The Antigua and Barbuda Tourism Authority’s UK Office has branded taxis throughout Central London with Antigua and Barbuda imagery, giving high visibility to the destination and directly connecting Antigua and Barbuda with London consumers on their daily commute.
The branding which is part of a series of image building activities planned by the UK Tourist Office for 2015 sees 20 taxis wrapped with iconic images of the destination, and detailed with Antigua and Barbuda holiday offers.
The capital of the United Kingdom is home to some of the wealthiest people in the world. 10 million people live in Greater London and an additional 3 million people commute through the city every day. This presents a huge potential audience, with the opportunity to be exposed to the destination brand.
“We continue to seek out new and high-impact ways to reach our audiences, capturing their attention, with targeted campaigns that allow us to effectively engage with and communicate with consumers with the disposable income to take a Caribbean holiday to Antigua and Barbuda,” said Minister of Tourism the Hon Asot Michael.
The taxi branding campaign started in June will run for 12 months. It will reach approximately, 1,300 passengers per month, whose average journey time in the taxi is 23 minutes. Promotional offers from Hawksbill by Rex Resorts, Jolly Beach Resort and Spa, Blue Waters Hotel, Galley Bay Hotel, St. James’s Club, and The Verandah Resort will be highly visible in the taxis. The outside, inside “tip seats” and taxi receipts will all feature Antigua and Barbuda branding.
The branding comes following an April campaign launched by the office to promote Antigua and Barbuda’s accessibility in the summer months, with daily flights, hotel summer specials and competitive pricing.
The Antigua and Barbuda Tourism Authority’s UK Office will continue its high-impact activities, with plans being made to host cricket celebrities in Antigua in October, and the launching of a brand-building campaign across the London Underground ahead of the winter booking period.