No.16 - October 17th, 2008


In this edition
Minister Lovell in Europe
CHA Education Foundation
October Luncheon
Caribbean Marketplace 2009
Sugar Ridge
Foreign travel for 2009 is very much on.
New Members October 2008
Hotel Members
Buccaneer Beach Resort
Sugar Ridge
Associate Members
Geo Bennett/ Brysons
On the Move
Trevor MacDonald has been appointed as the new General manager of Sunsail Club Colonna. Trevor is no stranger to the hotel industry in Antigua having served in managerial positions at Rex Halcyon Cove and Jolly Beach Resort.
Pam Constantine has taken up the position of Financial Controller at Blue Waters. Pam was most recently at Hermitage Bay but prior to that has held similar positions at St James' Club, Carlisle Bay and Jolly Beach Vacations. 
Shane Hashemi is the new General Manager at the Grand Royal Antiguan. Shane arrives in Antigua from Hawaii where he was General Manager at the Prince Hotel at Waikiki Beach.
Hotel closures Summer 2008
Jumby Bay - June 6th - 2009
Curtain Bluff - August 23rd - November 1st
Admiral's Inn - August 12th - October 18th
Galleon Beach - May 31st -  November 15th
The Inn - May 1st - November 1st
Blue Heron by rex resorts -
August 5th - December 5th
LightHouse Bay Resort 
1st Sept - 25th October
Average Hotel occupancies 2008
January - 74.1%
February - 81.1%
March - 72.7%
April - 72.4%
May - 63.7%
June - 57.3%
July - 58.2%
August - 57.8%
September - 42.1%
For more detailed information
click here
 Upcoming Events
Stanford 20/20 for 20 Super Series
Saturday October 25th:
Stanford Superstars v. Trinidad & Tobago
Sunday October 26th: England v. Middlesex
Monday October 27th: Trinidad & Tobago v. Middlesex
Tuesday October 28th: England v. Trinidad & Tobago
Thursday October 30th: Stanford Superstars v. Middlesex Saturday November 1st - Stanford 20 20 for 20:
Stanford Superstars v. England

Jolly Beach Resort
- 7th-9th November
Excel - London
 - 10th - 13th November
Tourism Week
- 23rd - 28th November
Saint Lucia
- 18 - 20th January
Antigua Culinary Festival
- 27th - 29th March 2009
ABS Series - "This is My Day" schedule
Wednesday 22nd October 8.00pm
Carlos Harrigan – Curtain Bluff
Wednesday 29th October 8.00pm
Beverly King – Jolly Beach Resort & Spa
Wednesday 5th November 8.00pm
Dinah Bailey – Catamaran Hotel
Wednesday 12th November 8.00pm
Deonne Maxine – Carlisle Bay 
is at your service to help you fill those vacant positions. At no cost we will post any vacant positions to the website.
Just send in the details to the AHTA Office
Welcome to the  Newsletter of the Antigua Hotels & Tourist Association.

Minister Lovell in Europe to help boost business to the islands

The Honourable Harold Lovell, Minister of Tourism & Civil Aviation recently returned from Europe where he personally met key European trade partners, including hotel representatives, tour operators, airlines and members of the press.

His busy itinerary began with hosting a Hotel Partners Meeting at the UK Tourist Office in London. Well attended by the Islands’ key hotel and resort representatives, discussions centred on business moving forward and a personal update from Lovell concerning new developments on the Islands and at the airport. Antigua and Barbuda’s UK advertising agency, My Giraffe, presented the results of a Mystery Shopper’s trade survey which was undertaken to gauge general perceptions of the destination. The positive results clearly indicate that Antigua and Barbuda remains one of the most popular destinations in the Caribbean with agents highlighting the Islands’ key selling points as beautiful and friendly with lovely beaches.

The Minister met with Tour Operators Thomas Cook Signature, Saga Holidays, Kuoni and Virgin Holidays as well as airline partners, bmi, British Airways and Virgin Atlantic. One on one press interviews took place with The Daily Mirror newspaper, New Nation, Travel Weekly, The Flyer and Caribbean World Magazine.

The focus of the trip was to reassure trade partners that in these turbulent times it was still “Business as usual for Antigua;” the general consensus of opinion was that while some travellers may reduce their total number of annual trips, the yearly holiday was an integral part of the British psyche and other domestic expenditures were more likely to be reduced before holidays were too adversely affected.

Accompanied by Carol Hay, Director of Tourism for the UK/Europe, the Minister travelled to Italy for a meeting with Livingstone Airlines as well as key Italian tour operators.
Comments Minister Lovell: “My visit to Europe was a very productive trip which resulted in frank and productive dialogue with our trade partners. The mutual benefits of meeting them personally after an eventful summer and when the global economy is undergoing such change, enabled me to better understand their needs and discuss how we can work together in promoting the destination in the days and months ahead. We sincerely value their support and look forward to working with them in 2009 and beyond.”

The CHA Education Foundation was established in 1987 and has awarded nearly US$1 million in scholarships which have made a difference in the lifes of over 300 Caribbean students and tourism industry personnel.
The CHAEF is asking for your help in generating funds for the 2009 scholarships by giving either a monetary donation or a hotel stay that can be auctioned on line through Sky Auctions.
To obtain a donation form click here.  
Membership Luncheon
postponed until October 22nd

Due to the inclement weather the luncheon was postpooned. It is now due to take place on  Wednesday October 22nd at midday at Carlisle Bay. The presenter will be Ms Nadine King, the Caribbean representative for Vingcard & Elsafe. Nadine will be updating us on the latest technologies in electonic door locks and in-room guest safes.

As guest safety and security should at the top of every hotelier's agenda at this time, this will be a very timely and interesting topic.
There will be a cover charge of EC$100 payable at the door. Please let the AHTA office know if you will be attending.

Caribbean Marketplace 2009 

Now, more than ever, the Caribbean hotel and tourism industry needs to strengthen its ties with buyers while nurturing new business relationships with other tourist markets. Caribbean Marketplace is the one-stop-shop to meet with your traditional travel partners and to make new business contacts in the United States, Europe, Central and South America, and Asia/Pacific.

Caribbean Marketplace gives Caribbean hoteliers the opportunity to:
1. Strengthen relationships with current customers
2. Make new customer contacts
3. Generate new sales leads
4. Raise hotel visibility
5. Keep up with product offer and trends in the region
6. Launch a new product or service.

At 14 weeks out registration-to-date has more than 50 buyer companies with 83 appointment taking delegates from across the globe registered. Country representation is led by the United Kingdom and the United States - two markets that consistently grow at Caribbean Marketplace year after year.

Beyond networking, Caribbean Marketplace is above all business-making. This is your forum to strengthen relationships with current business partners and nurture new contacts. Make it work for you: use Caribbean Marketplace to raise the profile of your business, generate new sales leads, and introduce a new product or service.
New Member
Sugar Ridge
With an elevated location and stunning 360 degree vista, Sugar Ridge affords far reaching views to the north over rolling landscape dotted with picturesque villages; eastwards, to the pristine and untouched forested terrain of Antigua’s dramatic coastal highlands; whilst the most breathtaking views are to the south and west of the palm lined beaches, the turquoise Caribbean Sea, and the panoramic vista of the horizon where the neighboring islands of Montserrat, Redonda, St Kitts and Nevis look like jewels flung upon the sea.

Sugar Ridge is one of Antigua’s newest hotels opening spring 2009 with sixty hillside rooms, which have been grouped in fours allowing each to enjoy the spectacular setting. Rooms are furnished in a modern, contemporary style, yet retaining the elegance of the Caribbean with colonial accents. The muslin draped four poster beds are the centre piece of each room, complimented by state of the art amenities including flat screen TV’, IPod docker , electronic safe and mini fridge. Even the bedroom locks are activated by a sound frequency in your key card, ensuring privacy and security. The large veranda includes a day bed whilst the ground floor rooms are complete with your own plunge pool. The hotel’s concierge services ensure convenient access to each room to and from reception, and all of the services of the resort.

Sugar Ridge has two restaurants – Carmichael’s the open air fine dining restaurant, which has been designed to ensure diners can fully appreciate the stunning views from its hill top location and the sensational sunsets. The main hotel restaurant is located in the heart of the resort overlooking the main swimming pool and adjacent shopping arcade. The resort has two fresh water pools, one with infinity edge, and a lap pool to choose from.

A 6000 sq ft Spa provides guests with an extensive range of facilities including a state of the art gym, aerobics and yoga studio, treatment and relaxation rooms providing the very latest in holistic therapies. Literally across the road from Sugar Ridge is a casino, a marina, an 18 hole golf course, and Antigua’s best beaches are just minutes away.
Sugar Ridge Hotel
P.O. Box 153
St. Mary’s
 Foreign travel for 2009 is very much on

Foreign travel for 2009 is very much on the radar for the majority who holiday overseas, with 83 percent - who have been on a recent overseas holiday are planning to take another one in the next 12 months, according to ABTA.

The ABTA Holiday Survey (conducted by Ipsos MORI in the first two weeks of September) has also found that because of the current economic situation 47 percent will not adjust their travel plans because of the economic situation. In addition 24 percent are still undecided.

Forty six percent of respondents said that the destinations they plan to go to and the type of holiday they choose will be unaffected by the money markets, while 50 percent state they will not be cutting back on the length of their holidays.

But while just under four in ten (39 percent) have said that they will not plan to reduce the number of holidays they take, a similar proportion (38 percent) have stated that they do think that they will take less holidays next year. This year, according to the survey, the numbers of those taking just one holiday abroad was 42 percent, while 30 percent took three or more holidays during the last 12 months.

Thirty five percent revealed that the current economic situation will affect the destination they go to. As the euro has been very strong against sterling this year, only 46 percent say that they are planning to holiday in Western Europe, as opposed to the 65 percent of travellers who have
visited western Europe in 2008 and 69 percent who visited in 2007.



Antigua Hotels & Tourist Association
PO Box 454, Island House, Newgate Street
St John's